The time to live life to your full
potential starts on your terms!

NAD+ is the natural fuel every cell uses to function like a well-oiled machine. It’s a critical co-enzyme found in every cell in your body that’s involved in hundreds of metabolic processes like cellular energy and mitochondrial health.

But, our NAD+ levels drop as much as 50% by the time we are 50, and at 60 they have fallen off a cliff-making it harder to produce the energy we need to maintain great health.

In a world of anti-ageing, we’re pro-ageing.

We provide you with supplements that are oozing with natural ingredients that enhance your energy levels on a cellular level.

In a world of anti-ageing, we’re pro-ageing.

Text here, to tell the story

My own rules
of ageing well.

Youth & Earth:
Organically Fueling Your Longevity

The year is 2017, and our founder, Ed, embarks on a quest for everlasting youthfulness. Battling waning energy levels and the march of time, Ed refuses to settle for anything less than boundless vitality. Frustrated by a sea of conflicting advice and ineffective remedies, he takes matters into his own hands. In his quest for answers, he unearths two revolutionary truths: the dwindling levels of NAD+ in his body and the remarkable benefits of NMN.

Fast forward to today, we want to revolutionize your approach to ageing. Our NMN capsules, alongside a curated selection of essential supplements, are not just products – they are catalysts for unlocking your full potential. No matter how many years you've been on this Earth, we are here to fuel your journey towards peak performance, looking youthful and overall unwavering vitality. We celebrate the potential opportunities for growth and transformation. Embracing the beauty of ageing, we arm you with the knowledge and support needed to navigate your personal journey through life. Our ethos is simple: ageing is not entirely out of your control.

Together, let's rewrite the script of longevity and unveil a future whereeach passing year brings newfound vigour and vibrancy!

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Providing Personal Longevity

Youth & Earth explores the idea of longevity for the consumer at every life stage. In a world that stigmatises and stereotypes ageing, Youth & Earth rewrites the narrative to focus on the power of potential at every age, through innovative products and high-impact ingredients for earned credibility.

Marks of ageing

Target the 9 hallmarks of ageing by mimicking the positive effects of a healthy life.

It won't be too long before we are able to live "well" into our hundreds. And it is as simple as, popping the right pill

Cellular Senescence

Stem Cell Exhaustion

Bad Intercellular Communication

Genomic Instability

Telomere Attrition

Epigenetic Alterations

Loss of Proteostasis

Deregulated Nutrient-Sensing

Mitochondrial Dysfunction

Longevity pathways

Ever wondered why people in the Blue Zones enjoy such healthy and long lives? Well the answer lies in the longevity pathways.

Understanding these pathways and how they work is critical to offsetting the impact of age-related disorders. Our products are designed to target the longevity pathways.

SIRTUINS

AMPK

MTOR

NF-kB

Our products

We base our products on the most cutting-edge research, where bioavailability is at the core of what makes them effective.

This bioavailability is ensured through sublingual powders, delayed release capsules, liposomal formulas and synergetic formulas, and low molecular weight.

Our products have the highest purity

High bioavailability

Best ingredients from around the world

Evidence based

All our products are natural and safe

3rd Party tested

Always Proudly